Being a good writer is not the same as being a great public relations writer. Public Relations writers must deliver their message through writing that sets them apart from the competition. Always practice creativity. Their writing style must connect with journalist, bloggers and consumers across all channels including social media. There are multiple types of public relations writing. Press releases which are announcements of newsworthy events sent to the media, Pitch letters which are sent to media outlets providing story ideas and newsletters which are sent to key publics, consumers and investors that basically keep a positive relationship with those outside of the organization and keeps the brand at the forefront of minds.
The good thing is if writing is not your strong suit. The great thing is that there are many help guides available to aid in strengthening writing skills. Writing well is fundamental to public relations, and should be one of the top tools in any PR professional’s toolbox. It’s no surprise then that the first PR exercise would begin with writing.